NEWS

Advertising Age - Vegas Turns To Reality Show In Recession
Thursday, January 29 2009

An excerpt from writer Natalie Zmuda's Advertising Age Article, "...The concept of documenting a citywide vacation for one small, quintessential American town of hardworking, deserving individuals was settled on as a way to appeal to cash-strapped, stressed-out consumers..."


Please click on Advertising Age picture below to read entire article.


Link to the PDF